The Cellfie booth door will open after a DNA sample is deposited.

On the door pad:

"Press the button to get a cotton swab."

"Swab your mouth and drop your sample here to enter.”

Once inside, participants will be able to interact with a short, holographic video that discusses the importance of sharing medical data for cancer research.

VO:

We live in a world full of sharers. We share our home, our food, our emotions and so much more. Besides all the things that we do share, we also have the ability to share our genetic data which can be used to save lives. It’s so easy to do. In fact, you already shared some before you got into this booth. If we all gave a little bit of data, scientists would have an enormous amount of data to use for their cancer research, and they would be that much closer to finding a cure. So, take the first step to saving lives by taking a selfie right here and sharing this message with the world.

Following the video, participants will be prompted to share a selfie that features one of many custom-made background filters.

Credits:

Copywriter: Robertsy F. Gribkoff

Art Director: Lirut Nave

Award: 2016 Young Glory (Silver)